Cartie TANK

Commission
Jul 19 / Aug 24, 2005
Cartier Ginza, Tokyo / Cartier Shinsaibashi, Osaka

The interface in the shape of the watch represents the history of one of the masterpieces of the Cartier’s watch collections, ‘ TANK’.
The videos and music of the last hundred years are played and controlled by moving the hand of the watch back and forth. If you move the hand clockwise, you can watch the images of the later days. If you move the hand anticlockwise, you see the images of older days.
We worked hard not only on the designs of video and sound, but also the design of the equipment. Our work became the center of attention at the party and was reported in the fashion media like WWD.

Interaction design: Daito Manabe and Motoi Ishibashi
Sound design: Daito Manabe
Device and Visual programming: Motoi Ishibashi
Movie design: Akira Fujimoto and Shingo Matsumo